Direct Mail is Not Dead
Harness direct mail for campaign synergy that targets your existing database of student inquiries to convert leads into enrollments.
The Direct Mail Association (DMA) released its 2014 Statistical Report that indicated many sectors of direct mail are working. Some marketers may argue that paper is dead. But before you form a conclusion, I encourage you to take 39 seconds and view a funny YouTube commercial from a French brand, Le Trefle, appropriately titled “Paper Is Not Dead.”Read Full Article >>